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Amazon announced the Kindle 3 last night, and it doesn’t look too shabby at all. The most important part is the inclusion of the next-generation E-Ink display, previously only found in the too-big-for-casual-use Kindle DX. (The low price, $139 for the Wi-Fi version, certainly doesn’t hurt.)

Immediately following the announcement, I saw something that confused me. For whatever reason, it seems plenty of people are comparing the Kindle to the iPad, almost as if these people want the Kindle to be the iPad. Why is that?

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